All Insights, Our Process 17 Mar 2026 Op soek na Maskam Discover the story behind the documentary Op soek na Maskam. Explore the deep history, local legends, and resilient people of… Melt van der Spuy
All Insights, Impact Stories 26 Feb 2026 Case Study: Cape Garden Testimonial A three-month video campaign for Cape Garden Centre achieved a 758% ROI and 46% growth in first-time buyers through authentic… Melt van der Spuy
All Insights, Story Strategy 23 Feb 2026 Building Brand Trust through Agrarian Architecture There is a specific kind of silence you only find on a farm in the Western Cape just before the… Melt van der Spuy
All Insights, Story Strategy 27 Mar 2025 The Double-Edged Sword of Video Podcasting: Opportunities and Risks Video podcasting boosts engagement but comes with challenges. Learn the opportunities, risks, and how to maximise impact while avoiding common… Melt van der Spuy
All Insights, Story Strategy 24 Mar 2025 Why Brands & NPOs Need Video Retainers to Stay Competitive Stop-start video marketing is costly and inefficient. Retainers ensure consistent, strategic content that builds momentum, saves money, and keeps brands… Melt van der Spuy
All Insights, Story Strategy 16 Mar 2025 Why Do People Connect More with Authentic Brands? People see through scripted marketing. Authentic brands earn trust by aligning words with actions, creating real value, and connecting meaningfully… Melt van der Spuy
All Insights, Our Process 30 Jan 2025 Why Video Agencies Don’t Want to Hand Over RAW Footage RAW footage might sound like a great idea—more control, more flexibility—but in reality, it’s often more trouble than it’s worth.… Melt van der Spuy
All Insights, Story Strategy 17 Jan 2025 Why Authentic Brands Win: The Power of Real Storytelling Today’s consumers are more aware than ever—they can spot inauthentic marketing a mile away. The brands that win aren’t the… Melt van der Spuy
All Insights, Story Strategy 14 Nov 2023 Maximise your DIY video with these 3 essential pre-production tips. So, you've pinpointed your objectives, determined the video type, and identified where you'll be sharing it. Great! Now how do… Melt van der Spuy
All Insights, Story Strategy 13 Nov 2023 How to maximise a half-day video shoot to build lasting content. In the fast-paced world of video content creation, every second we capture on film is valuable. Melt van der Spuy
