Stories change the world. Apparently…

When I started Tall Giraffe Video in 2021, the idea was to create a boutique creative consultancy.

Almost immediately, I realised there was a need for something more. Not necessarily in 2021 but I wanted to solve a bigger problem. A problem we saw coming 5 years ago.

Tall Giraffe Video Brand Manifesto

The digital world has become incredibly noisy. People are exhausted by disposable content and synthetic messages. I wanted to create value that actually lasts. Value for our creative crews, our brand partners, and most importantly, our audiences.

In an increasingly volatile market with pandemics, flash-wars and floods, unrests and the like, we had to ask ourselves a bunch of difficult questions.

How do we actually do what so many in our industry claim: How do we actually change the world through stories? And how do we do this while honouring the most valuable assets our audience has – their time and later their resources?

It’s been a very bumpy road for us but we are still here. And we are building this.

Today, we partner with visionary, people-first brands to bring stories to life that add to the bottom line by being honest and human. Authentic brand stories that are timeless and add value to all the stakeholders in our content and marketing ecosystems.

Stories that build quality, engaged audiences because they give first without that overt immediate ask.

And it works. We have the proof.

Happy audience, happy brand.

Our work now focuses on three clear pillars:

Branded Documentaries
Micro-, Short-, Medium- and Long-form doccies close the trust gap by being transparent, authentic and human.
Original Brand Series
Short, medium and long-form web series, YouTube Shows and Advertiser Funded TV-shows help provide continuous value to our audiences instead of renting attention from an algorithm.
Specialised Video Formats
Explainers, social ads and masterclasses turn technical genius and expertise into something that is easy to understand and impossible to ignore.

Today, we tell stories that have a positive impact, inspire change, and stand the test of time.

To our brand and creative partners, thank you. Thank you for being part of our dynamic story and trusting us with telling yours.

To those we have yet to work with, we can’t wait to help you tell your story authentically and with purpose.

Because we believe that stories don’t just change the world…

Stories are our world.

Melt van der Spuy

Founder & Strategic Director

Melt van der Spuy is the Founder of Tall Giraffe Video, a consultancy that helps established brands, purpose-driven institutions and complex organisations solve communication problems.

Having grown up on a farm and worked as a teacher before becoming a filmmaker, Melt brings a practical, long-term approach to brand strategy. He focuses on building lasting trust rather than chasing short-term digital trends.

As a strategist and director, Melt helps leaders simplify their messaging and translate their value into video tools that work for their business around the clock.

All Insights, Our Process