With the use of video marketing on the rise, you may be considering video for business. You wouldn’t be alone. A recent survey revealed that 86% of their marketing respondents used video as an advertising tool in 2022. A further 92% value video as an important part of their marketing strategy.
But what exactly can video do for your business? Video is an investment after all, so if you use it you want to make sure you get the bang for your buck. Here are some of the ways you can use video for business:
Video for business: An extremely effective marketing tool
Adverts are the first thing people think about when it comes to video for business. And for good reason – video advertising is highly effective when used as part of a marketing strategy. Just take a look at the stats:
- People are twice as likely to share video content with their friends than any other type of content
- 87% of marketers say video has helped them generate a good return on investment
- 93% of marketers say video has helped them increase brand awareness.
- 87% of marketers say video has helped them increase traffic.
Advertising alone is a good reason to invest in video. If that’s what you’d like to do, check out how to choose the right video production company and how to get the highest return on investment for your piece of video content.
To automate part of your sales funnel
Advertising isn’t the only way your business can use video. Depending on your product or brand, you may use sales staff to explain your offering. By creating an explanatory sales video instead, you save them time and automate part of your sales funnel.
A video like this would show an overview of your company and the products you provide and can be used by salespeople in a pitch or presentation. They could also send it to their prospects prior to signing them up to get them excited.
To save time on other business functions
Sales isn’t the only place where video can save time and effort. Any aspect of your operation with a repeatable function can be automated through video. Consider all the ways videos can help with onboarding new employees, training, upskilling, or educating staff.
Not only is video an asset that can be used again and again, but surveys show 73% of people prefer to watch a video to learn about something new. Text, infographics and webinars are a distant second when it comes to people’s learning preferences.
Video for business to take the pressure off customer service
A great thing about video is that it can be used to explain how your product or service works. Customer service spends at least some of their time on calls from users who don’t understand how the offering works.
You can improve customer understanding of your product with a well-conceptualised explainer video on your website or social media pages. No wonder 49% of marketers say video has helped them reduce support calls.
To offer additional value to customers
Audiences have become fatigued by conventional advertising and know when they’re being sold to. Instead, use video for business to offer them value first, and marketing second.
Depending on your product and audience, you can offer added value through entertainment, knowledge, or inspiration. Entertain them with a web series they can invest in. Inform them with an expert class or explainer video. Inspire them with a mini-documentary or case study.
By giving your users something useful, they’re more likely to build a connection with your brand and become emotionally invested in your offering. Your sales messaging can be more subtle, because the usefulness of your content has already done the work of proving why you’re a brand in which they should invest. And it’s a win-win all round.
Have a video question? We might have the answer in our roundup of most asked video marketing questions.
Video for business to tell your story in a compelling way
Ultimately, what a well-executed video for business can do is tell your story in a compelling and emotive way that connects with the user.
At Tall Giraffe Video, we believe our product is authentic to who we are, and we aim to create a product that’s authentic to our clients. We focus on storytelling instead of selling.
We work closely with our clients to identify the problem they want to solve and produce a video solution. It’s about delivering authentic, purposeful content that gives you the greatest return on your investment.
Your business has a story, and we can help you tell it.