Case Study: Cape Garden Testimonial

Objective

The primary goal of this initiative was to increase online sales and strengthen brand credibility through the use of authentic video content.

Initial Brief

The strategy focused on four pillars: authenticity, purpose, value, and return on investment. The production was required to feel premium and distinctly Cape Garden while being shared through the lens of a real customer.

Parameters

• Timeline: The campaign launched on 3 November 2025; initial data collection ended on 31 January 2026.

• Deployment: Paid advertisement on Facebook and Instagram as part of a wider media strategy.

• Investment: Includes both production and ad spend.

Performance Metrics

• Total ROI: 758%

• English Ad ROAS: 27.75

• English Ad Click-Through Rate: 4.00%

• First-Time Buyer Growth: 46%

• Site Visit Increase: 54%

Brand Impact and Social Proof

Existing online customers provided peer validation by commenting on the video to reinforce the brand service and shopping experience. This organic engagement increased trust for prospective buyers and supported the claims made in the content.

Current Status and Future Utility

Due to consistent financial performance, the English campaign remains active and is projected to run until the end of March 2026. The video assets remain available for future utility and ongoing use.

Summary of Success

This campaign demonstrated that customer-centric video content can drive significant commercial growth. By balancing premium production with peer-led social proof, the initiative achieved high profitability and expanded the customer base within a three-month period.